brand audit

См. также в других словарях:

• brand audit — UK US noun [C] ► MARKETING, COMMERCE a detailed examination of all the activities relating to successfully marketing a brand: »A brand audit can help you see how consumers currently perceive your organization …   Financial and business terms

• audit — detailed checking of the financial records of a business by an independent qualified person ( auditor) in order to verify their correctness or to detect errors or fraud. Glossary of Business Terms An examination of a company s accounting records… …   Financial and business terms

• Brand Junction — infobox shopping mall shopping mall name = Brand Junction caption = location = Bundoora, Melbourne Australia coordinates = coord| 37.685|145.078|display=inline|format=dms opening date = 2007 developer = MAB Corporation manager = MAB Corporation… …   Wikipedia

• Market Contact Audit — is a research tool, which measures the effectiveness of various contacts in a category using a common method and a common unit[1]. Therefore it provides a yardstick to understand which are the key contacts that drive the category, which contact… …   Wikipedia

• Chief audit executive — The Chief Audit Executive (CAE), Director of Audit, Director of Internal Audit, Auditor General, or Controller General is a high level independent corporate executive with overall responsibility for the Internal audit. Publicly traded… …   Wikipedia

• Computer-aided audit tools — Computer assisted audit techniques or computer aided audit tools (CAATS), also known as computer assisted audit tools and techniques (CAATTs), is a growing field within the financial audit profession. CAATTs is the practice of using computers to… …   Wikipedia

• home audit — /həυm ɔ:dɪt/ noun a survey method whereby a panel of householders keeps records of purchases so that these can be regularly checked for quantity and brand ● The home audit showed that although wholesalers were buying the product in large… …   Marketing dictionary in english

• Chief brand officer — A chief brand officer (CBO) is a relatively new executive level position at a corporation, company, organization, or agency, typically reporting directly to the CEO or board of directors. The CBO is responsible for a brand s image, experience,… …   Wikipedia

• Wai-Wai (food) — Wai Wai Instant Noodles Origin Place of origin Nepal and Thailand Region or state Sikkim, West Bengal, Nepal Creator(s) Chaudhary Groups (Nepal), Thai Foods Industries Dish details …   Wikipedia

• Carte d'Or — Logo de Carte d Or Slogan « Offrez plus, Offrez Carte d’Or » Activité Agroal …   Wikipédia en Français

• Marks & Spencer — M S redirects here. For other uses, see M S (disambiguation). Marks Spencer Type Public limited company Traded as LSE:  …   Wikipedia